Earlier in the beginning of the year, Google decided to roll out some serious changes to their search results. Many analysts didn’t see it coming, and some people saw a huge drop in their rankings. It dropped some sites so far that they no longer were seen within the first 10 pages of results. This sort of drop off could cripple a small business, and that’s why many have decried foul. In some instances, you’ll find that self-proclaimed experts in SEO have stated that Google is killing organic results and are starting to favor pay per click and other elements above those that complied with the search engine optimization rules set up by the platform. Are they sabotaging the results? Are they playing favorites?
Figuring Out The Search Platforms (Not Just Google)
First and foremost, the answer to the question is an emphatic one. It’s no, and even stupid to think that they would. The search results that people are trying to complain about aren’t exactly highly rated, favored, or even relevant to searches. The end user has a lot of power when it comes to helping companies rank high, and it’s something that has been debated by some analysts for some time. The fact of the matter is simple, if you set up a site that gets a high bounce rate for certain keywords, rankings will plummet. This is why certain sites get to the top of search results for a few hours and then disappear.
Another reason that people are concerned is the fact that they assume and feel that they are doing everything correctly. Sure, a lot of the standards that used to be true about results factor into the results that are posed by any query, but it’s important to realize that changes happen. Not only do the new changes shift the way internet marketers are approaching SEO, but it’s also changing the way stagnating websites show up.
Steady Unique Content Trumps All Shortcuts
You could easily follow through with shortcuts in regards to search engine optimization. A lot of websites in the past were able to do this, and when the algorithm shifts started pouring in, that was put to rest. Taking “black hat” SEO paths will only pose serious risks for any brand and website. It’s these problems that can cause serious drops in traffic and it’s not because Google is playing favorites. It’s because they are seeing a lot of people jumping on board their results with duplicate content, spam, and other practices that previously were in the “grey” areas of SEO.
To combat this, and to really establish yourself in organic searches, it’s important to put away the conspiracy theories of search engine optimization and chase the truth. The real truth right now is steady content, as it is winning the race to the top of results fast. Steady content that is unique, serves a purpose that is outside of getting the attention of keywords, and can actually be used by individuals is the key here. That doesn’t mean that organic traffic is dead, dying, or is not going to be worthwhile, it’s just going to be harder to rank frivolously.
Don’t Blame The System
It’s too easy to blame search engines for failing to rank certain pages. It’s better to fight back within their rules, and if you can’t seem to gain traction then it’s important to find a SEO firm that will help create a better solution overall. Organic results can be grand, but the relevance factor is going to rise systematically as these algorithm changes have really forced the hand of many experts. If you want to comply with modern search rules, you’ll have to either hire professionals or create content that is 100% new, unique, and will actually be read by humans.
Right now there are millions of people online that claim to know how to work within the parameters of internet marketing. You will find that they will have their own opinion as to how to do this, and they will tell you all sorts of things to get your business. Some of them promise the world and it’s interesting to see why, but you’ll find that this is not a good thing. Don’t believe any promises outright, even if they sound good. For instance, if you run into a company that claims that they can get you to the top of search engines as fast as possible, don’t believe the hype. This is not an easy thing to chase, and it’s not going to land you in the right places. You’re going to find that this is a complicated endeavor that is going to lead to awful results. You want to stake your claim on digital real estate the way the Professional SEO company you can find does, and that’s slow and steady.
When looking at what professionals do, you will find that they are not doing exciting work like in the past. There was a time when you would traverse a variety of different places online without having to do much work. In fact, some sites that had nothing to do with the keywords that were used to find them, would rank number one. “Gaming” the system was simple in the past, and something that you cannot do right now. Sure, you could try and manifest the right elements moving forward, but you will find that it’s not that simple at all. In fact, you will find that the more you push forward, the more complicated things end up becoming when it comes to marketing as a whole. If you want to really gain a measure of success, you need to work on the king of elements.
Content Works Every Time
Ever since the search engines started to push forward within the world of marketing collateral, you will find that content is something that is absolutely important to understand. Content marketing is not isolated to just one thing, there are a lot of different elements that you have to deal with moving forward. In fact, the juggling act that most companies have to deal with is not enviable at all. You will find that they are going to end up causing you to deal with a collateral that is not only complex, it’s completely insane at times. It’s for that reason that you should not go without professional grade solutions, even though the DIY options may seem compelling at first glance.
The content that professionals build starts with an audit of what the competition is doing. If you don’t know your competition, you will not go anywhere online. You will find that you will receive a diminished return on investment and could end up falling short of what you truly want out of your content. You need to look at what is being done, and if you find that no one is really working on content updates, you have a good entry point into the future of marketing for your overall needs.
The Diversity Element
Before you work within the parameters of marketing, you should know that there are a lot of different types of updates that you have to work within in order to match what professionals do right now. There have been a lot of blog posts and articles written about this, and it’s something that you should be aware of, and that’s the diversity issue that is coming through marketing online. You will find that whether you’re looking at SEO or you’re looking into internet marketing solutions as a whole, diversity matters. There are no less than 15 different types of options that you will need to look into when you’re looking at this type of collateral.
The elements that you are going to find to be true within the parameters of this type of work is that there is no “one” solution that works best. There are currently 15 types, and that means you need to try them all if you want a fighting chance of winning against competitors online. There’s so many other sites out there today that you will not be able to just publish your site and gain victory.
Without diverse elements in place you will find that your content will grow stale, your influence will diminish and your traffic will be nonexistent. It’s important to look at all of this with the right frame of reference. If you don’t look at this in the right manner, you are going to end up losing out on the future of marketing as a whole. Focusing on the right pieces is tough, but if you look into hiring the Professional SEO company for you, you may gain a great deal of attention on the web. Do not assume that this is all easy or can be done with one swoop. You need a great deal of elements working together to get traffic and conversions all the same.